Beijing Easyhome Investment Holding Group Co., Ltd. is a large-scale commercial chain group company with home furnishing as its main business and family consumption as its platform. Its business scope covers interior design and decoration, furniture and building materials sales, smart logistics, commercial exhibitions, financial services, cross-border e-commerce, food supermarkets, cinema catering, children's entertainment, sports fitness, digital intelligence, home-based elderly care, urban complex development and other fields. Its registered capital is RMB 86,393,777.
On February 11, 2018, Beijing Easyhome Investment Holding Group Co., Ltd. and Alibaba Group jointly announced the establishment of a new retail strategic cooperation: Alibaba and its related investment direction Easyhome invested RMB 5.453 billion and held 15% of its shares.