Dongfeng Peugeot is a brand of Dongfeng Peugeot Citroen Automobile Co., Ltd. In October 2002, Dongfeng Motor Corporation and France's PSA Group (Peugeot Citroen Group) signed a joint venture contract to expand cooperation. The two groups joined forces to fully launch a new blueprint to introduce the Peugeot brand to China, and Dongfeng Peugeot was born. Since its establishment, adhering to the brand concept of "beauty, reliability, vitality, and innovation", Dongfeng Peugeot has been committed to building itself into one of China's mainstream automobile brands. Through a series of activities such as price difference compensation, safe travel around the world, and blue commitment, Dongfeng Peugeot has established a good brand image of integrity.